What are affiliate programs?
An affiliate program is one of the generally accepted ways to promote any website or product on the Internet.
There are many affiliate programs of different types on the Internet:
Affiliate programs for online stores
Affiliate programs of advertising agencies and mailing services
Internet auction affiliate programs
Affiliate programs of pharmaceutical companies
Affiliate programs of adult sites
Affiliate programs of gaming sites
Affiliate programs of file-sharing resources
Online Casino Affiliate Programs
etc.
Any site that sells goods and services can announce its affiliate program and act as an advertiser.
Affiliates are people who advertise this site or its products for a fee.
How is work performed recorded and remuneration calculated?
When you register in the affiliate program, you receive an advertising link (website name with parameters) and various promotional materials (advertising banner code), which you place on other Internet sites. When a visitor goes to the advertiser's site using this unique link, you receive a reward.
Partners receive money depending on the terms of the affiliate program:
Affiliate program with payment for clicks - You place a link to the company's website and for each unique user who goes to the company's website you are paid a commission.
Affiliate program with payment for sales - You advertise any product or service offered by the company, and for each purchase made by a user who clicked on your affiliate link, you are paid a commission. As a rule, this is a certain percentage of the cost of the product (or service), sometimes it is a fixed amount.
Affiliate program with payment for a specific action - in this case, the commission is paid for a specific action performed by the user who followed your link. Such an action can be, for example, registration on the company's website, filling out a questionnaire, etc.
For example, a children's game on the site "PhotoCountry" pays $0.33 for each full registration of a new client, as well as 15% of all money entered by the user for his virtual pet (analogous to a long-lasting Tamagotchi).
Example of a website with an affiliate program
Attracted users take care of their pets and buy them various paid accessories from time to time. The owners of FotoStrana regularly send a commission from all the money received to your account.
This is how passive sources of income are created.
Once you work with a client, you can earn income for as long as they work with your advertiser. Many affiliate programs work for decades(!).
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Comments
Heiskanen |2015-04-09
avatar About the envelope. Everyone praises this affiliate for its ability to bring players back to the game again. Like, if you have collected a certain pool of players, it will feed in the future. True, there is one but. In early January 2015, Lucky Partners shocked the public by declaring that now, in order to make a profit from old players, you need to bring a certain number of new ones (otherwise, money from old players goes to HOLD).
A flurry of indignation and accusations of deception (well, who likes it when previous players are taken away) convinced the management of the affiliate program that "something needs to be changed" and they introduced slightly relaxed rules, in which the partner gets a certain "status" (gold, bronze, VIP, etc. If the webmaster brings in a certain number of players, he gets a certain status, the higher it is, the smaller the amount from old players goes into hold when new activity is lost.
Let's say you attracted a ton of players and you have at least 500 players (who made at least one deposit), but you closed the site, abandoned the business. In this case, you will receive 50% of what you are entitled to for old players and the system will partially "forgive" you for inactivity. If you have from 31 to 50 players who made at least one deposit, then you will be paid for past players with complete inactivity only 25%.
Of course, the question arises "how cool and honest is it?" Well, you see, let's say Vulkan Partner (described above) has a good conversion, but their players do not return (there are few returning players). But in Lucky Partners, one large player can play with them for several years. For example, I have seen players who lose 2-3 thousand dollars every month. This means that you, as a partner, would earn only 800-1200 dollars a month on him. Just lying on the couch. And the top partners are impressive. If this top is reality, then there are partners who earn tens of thousands of dollars a month.
Heiskanen |2015-04-09
avatar So, casino affiliate programs. Why are they popular among webmasters? Oh, the answer is simple. They objectively pay well. Why? And they have no choice. Just imagine. We are talking about a casino. That is, about a business that is subject to serious legal pressure. Well, you must admit, you can hang an ad for Mercedes cars on almost any site. But, firstly, not everyone will hang an ad for a casino, and secondly, casino ads on general-purpose sites may simply not pay off.
Let's not forget that in the CIS there is an innate distrust of three things. To the government, to banks, to casinos. If in Europe casinos functioned more or less normally for several centuries, then Soviet propaganda in the territory of the former USSR successfully planted in the minds of ordinary people the idea that casinos (like margarine) are a deception of citizens.
For example, there was no such propaganda about Forex, and here our poor guy brings his last money to trade on Forex. Thousands of dollars are deposited into the trading account. And into the gambling account somewhere in the casino - 1 dollar. ?bo - looks like a scam.
Therefore, casinos face a big problem every day. Where to get players? In fact, there is only one way out (except for search engine promotion) - to buy traffic using the CPA model, payment per action (any other scheme simply does not pay off, because a smart webmaster will pour bot-console traffic, which will give one registration and 1 dollar of deposit for 10,000 hosts).
Having realized the magnitude of the problems facing them, casinos have built powerful affiliate programs, in which finally "everything is for the person, everything is for the benefit of the person." Automatic payments to the wallet specified during registration per week (sometimes once every two weeks). Powerful statistics. Excellent advertising materials. Round-the-clock support service. Well, what can you say, when "it is necessary" - you will do even more.
Since the author of this gambling hut is related to the gambling business, owned a gambling system himself, was related to the development of slot machines and worked with several casino affiliates, I have a certain right to judge the quality of affiliate programs. Quite naturally, because I "tried it".
What you should immediately give up
Western affiliate programs offering software from Playtech or NET ENT are not worth taking for simple reasons. They have excellent casinos. Excellent software (Playtech slot machines are brilliant). But their casinos are all legal, with licenses and other serious things. Which entails a number of difficulties. One of which is a huge, simply gigantic player registration form. You need to fill in your full name, full address with street and house number, sometimes you need to indicate your passport number.
You understand, this is a blow to the conversion of your traffic.
Some serious webmasters working in the gambling industry and having professional sites do advertise Playtech, because the player (if he manages to get through the omg registration forms) plays quite willingly. Well, what can you do, the games are super indeed. But our review is still designed for a more or less general audience (well, the one who writes such reviews himself won’t come to me to read my reviews). Therefore, my advice and my opinion are addressed to people with general traffic.
Oh, by the way. At the beginning of this paragraph I mentioned casinos on NEt Ent software. People play these games sluggishly here. The traffic that is poured into Net Ent games converts poorly. Which is strange to me personally, since the games are generally good, original, freshly and tastefully drawn. But - it just doesn't work. Probably for the same reason no one brought games on Net Ent software to Russia. There are no purely Russian casinos on this software.
Therefore, we will focus on what really converts traffic well here in the CIS. These are copies of land-based machines, that is, Grosoft ("drunkards", "monkeys", "garage", "muffin", "climber"

and Gaminators ("books", "hearts"

. Gaminators, of course, are especially different in conversion. We will focus on them, because these casinos have the most delicious affiliate programs.
Heiskanen |2015-04-09
avatar Let's talk about something important. About making money on the Internet. And serious money. Childhood illnesses like paying for clicks or surfing are mentioned in this article only in this paragraph. We will talk only about very serious things, and a strict approach to moneymaking. No time for jokes, you need to earn money.
Since the article is intended for webmasters, it is initially assumed that you have a website. Your website is intended for strictly serious things. For home delivery of profits. Perhaps the size of the profits either does not suit you, or there is no limit to perfection and you want more. Much more.
�? Indeed, on the Internet we deal with well-scalable things. Neither you nor I can go to three jobs, get into three cars, and drive three routes at the same time. Accordingly, we will not be able to sign for three salaries. But a serious moneymaker can have at least 300 sites (and they really do!)
Since we are talking about such things as motivation, we need to competently justify "why, actually, are casinos and their affiliate programs profitable?" The obvious answer "because it's a casino and there's money there" is not entirely true in essence. It is extremely important for us to understand this issue. Otherwise, there will be no clear picture.
The thing is that casinos (like the tobacco industry, for example) are always under legal pressure. Casinos cannot advertise everywhere, not all marketing methods are available to gambling houses. Casinos have their hands very, very tied in matters of their own advertising.
Of course, it is expected that the casino strives to get to the top places in search engines. The casino strives to get advertising space on good thematic sites.
This is where all the typical problems of this business come to light.
Firstly, SEO in casinos works poorly. According to rumors, Google pessimizes the positions of online casinos in search results (read - places them lower). And imagine a casino website. This is a service site, without a huge content base, the main page of the casino is completely filled with game launch icons, there is practically no text. In general, if it comes down to it, casinos and texts are not kindred spirits. Therefore, promoting a casino through SEO channels is frankly difficult.
The same cannot be said about online casino magazines. Mega-tons of articles, KamAZ landings, and BelAZ pages, tailored for thousands of search queries, easily tear apart search results, providing themselves with tens of thousands of search traffic per day. For very, very fat queries.
Casinos need online magazines. A casino needs traffic, okay? But the casino is not eager to pay for visitors in advance, and that's because the conversion rate for different types of traffic varies greatly. If thematic traffic amazes with high profitability figures, general-purpose traffic may either not bring any profit at all, or bring little (not pay off, in other words).
Here, for example, is the difference in numbers between the drain from a banner network and the drain from a thematic resource.
As they say, sapienti sat. Thematic traffic brings in 7 times more money than general thematic traffic. If a casino does not pay for the fact and not for the result, it will quickly go down the drain. Therefore, gambling houses always work only with payment for a specific result. In our case, the result is the player losing money (the partner receives a percentage of the money lost by the player and earned by the casino).
Seeing such a difference, the casino is simply going out of its way to get a partner with thematic traffic into its assets. And if the partner is also sane, then the casino will hire a nurse for such a webmaster, who will do the laundry and cook, if only the webmaster could work at full capacity.
However, the casino does not refuse general traffic either. That's what an affiliate program is for, to accept everyone. As long as it's useful.
So how much can you earn?
The author knows those who have earned millions of dollars on affiliate projects related to casinos. Read the syllables...millions....dollars. It's true, I know such people. I regularly communicated with webmasters who earned $50,000 dollars monthly and this feast of the spirit continued for more than one year.
Why go far...
Top partners of the Azartcash affiliate program
How much can you earn in casino affiliate programs
Not bad, huh? The top partner earned a modest half a million US dollars. I might not have believed it if I hadn't known similar webmasters who earned comparable money. Yes, owners of cool casino-themed sites are capable of earning tens of thousands of dollars a month. And they work with more than one affiliate program.
A story from life
Once, when the author was launching his gambling system Alfaplay, he approached a respected owner of a casino magazine website. The author made a delicate approach, like "would you, respected webmaster, become the owner of a casino on our software? Enough, he said, of all this webmaster nonsense, let's move away from childishness and move on to serious business. Here's the software for you - get to work."
To which the author received a decisive and even puzzled refusal. Like, "I didn't expect such an offer from you... well, of all people, you should understand that..." and then followed the thought that "all the money in the casino industry is buried in the affiliate business, like - your own casino is just a toy for a child, and the money is in the affiliate site." I remember the author thought hard then, and a cold, treacherous thought pierced his heart: "Am I doing the right thing?"
Heiskanen |2015-04-09
avatar Online casino is also a business, and a very complex business that requires mandatory planning. Like any other business, a casino project must have the following things:
General business plan. Which assumes, to begin with, a market analysis, an estimate, and a clearly established deadline - a point after which the project will definitely be closed (if a satisfactory result is not achieved).
Media plan. Simply put, a casino advertising plan.
Player/database work plan. It is assumed that you are adequate and understand the inner essence of the casino business (since you need to plan promotions and events in your future establishment)
Technical plan. It describes the structure of work on the creation and further development of the technical part of the casino - its website and games.
It all seems simple and clear, right? It only seems so.
The problem is that in a casino there are a lot of what might be called "uncertain variables."
Undefined variables
These are values unknown to you in advance. Simply put, you do not know a number of parameters of your project in advance and we would like to emphasize that we are giving you a royal gift by describing the problems that you may encounter, because we understand what monstrous, terrible resource costs we are saving you from.
Ideally, we would be paid generously for this. But...we are realists.
So, let's imagine that you've decided to organize a casino and sat down to write a business plan. All this is wonderful and pleasing in that you are ready for serious analytical work, but damn these consumers - a number of parameters are not calculable (as in any tech startup).
Problem 1 - casino software.
Or, to put it simply, what games will you work on. You may not think about the extremely important question at the planning stage - "which software earns the most"? You see, your establishment will need advertising. Advertising for a casino is a monstrously complex and expensive thing, because ordinary sites do not contact casinos, and even if they do, they do not give results. Visitors come and freeze - do not play, do not deposit money. You may have a seditious thought that robots have come to you (the audience that came from advertising will behave so ineffectively).
And specialized casino sites earn money on affiliate programs. Yes, yes, you are also doomed to have an affiliate program and let's be honest - for us this is the ONLY way to make money. You must be able to attract webmasters. This is difficult, by the way.
Let's figure it out. The webmaster's site is not made of rubber, his head and capabilities are not made of rubber. He cannot write articles day and night. But he is very good at counting. If the banner of casino A brings him 5 dollars more than the banner of casino B, the webmaster will put the banner of casino A. �? if you turned out to be that very casino B - you have problems, okay?
And what if the banner of casino A brings in tens of thousands of dollars more? That's it.
A question that seems to be sewn with white thread to the point of ugliness is emerging. Why does Casino A earn so much more? Are they covered in honey?
That's the problem, comrades, that even an unsuccessful text phrase on the site can throw a player off track. The wrong games (unpopular in our conditions) will simply kill the project (make its advertising unprofitable, which will lead to a drop in interest from the casino owner, that is, you, in your brainchild and the logical closure of the site).
So let's figure it out - we need to find profitable games, make a website that in terms of execution should correspond to the good standards of a good startup, and then somehow miraculously agree with webmasters so that they install your affiliate program. Believe me - serious people install serious programs for themselves, because they know the value of their own efforts. Simply put, you are unlikely to be able to attract anyone to your affiliate program.
Let's get the facts straight
Okay, there was a mountain of information above, and some pretty sobering information. �? then you already understand that the article is your ally, because it is not trying to pull the wool over your eyes or sell you anything. It is 100% naked nudity, the purpose of which is to save you time and money. And so - let's start organizing the chaos.
The main thing is advertising. Everyone has problems with it.
We, as former owners of the Alphaplay gambling network, have dealt with dozens of casinos that opened and then successfully closed (using our software). All of them had exactly two problems that determine success (or failure).
Problem 1. Advertising is needed, but it either doesn't pay off, or potential sites simply don't agree to advertise. Forget about promoting through forums, and immediately abandon the idea that "players will come themselves, the main thing is to make a site and launch it." You can launch as many as you want - you will have an absolutely empty site. In order for traffic to flow there, advertising is needed - affiliate programs, buying media channels.
Moreover, traffic from regular sites is almost completely ineffective, specialized resources about casinos are needed. And they, as mentioned above, are blue-blooded persons and will strive to advertise the notorious casino A with the highest income. Simply put, an attempt to ask someone to place your ad will look so nauseating and tedious that you will fully feel that you are doing sheer nonsense.
You will simply have the feeling that here it is - our casino site, and the money seems to be there, but it goes somewhere God knows where, without result. As if you are shooting cannonballs at sparrows, and can’t hit a real fat and obese opponent, so that the profit is profit.
Problem 2. Low conversion. Let's assume that you have traffic (let's say you have a fat website of your own, even with a gambling theme) and, lo and behold, you have income from your own casino. But - not enough for you to be able to develop rapidly and dynamically. It seems like there is some income (for example, ~ $5000 per month) - and that's it, the ceiling. Even if you kill me, it doesn't go higher. But this figure is revenue. There are expenses. What remains "in all" is a net thousand and a half. Is it worth it? You can spend YEARS of effort, time, unrealistically high and complex intellectual efforts to understand "I can't handle this business, it's not my thing." But each such failure takes away strength.
Yes, creating a casino is hard. It requires some unique skills. Based on our experience, here's what we need...
A cool visionary technologist in the team. Simply put, a kind of Steve Jobs analogue (albeit more modest), who foresees how your casino should look, what technological gadgets it should have, so that "it would be cool and work for the result". For example, you will need a cool affiliate program (because webmasters all love care and affection). But how do you know what a "cool affiliate program" is. Accordingly, you need an enthusiast who would work for your establishment, would develop the concept of an affiliate program (interfaces, personal account).
A great negotiator in the team. A person who "knows how to please people" - webmaster partners, players on forums, "the right people". Usually, having such a person means that you become aware of everything that is happening in the gambling industry and can keep your finger on the pulse. The main thing is that this person will be able to convince the market that you are a cool guy and can do business with you. And this, believe me, is not a small thing.
Games that players objectively need. No visionary can save a project if the games are unfamiliar and/or do not fulfill the conversion task.
Oh, right. Money. Where would we be without it? Money will be needed for literally everything. To pay top specialists (the visionary negotiators mentioned above) + programmers + support staff. Include expenses for bribes and gifts to webmasters (quite often used in casinos to win over the right webmaster and a quality advertising platform to their side). How much? Well, a couple of hundred thousand dollars (according to our feeling) will be needed for sure.
Is the game worth the candle?
In most cases - no. It makes sense to do this if you like high-tech projects in principle, you like gambling and you get pleasure and a certain excitement of "who will outplay whom" in working with major players. You just have to love this business, then it (maybe) will love you.
But starting from scratch without the necessary experience is a sure way to become a participant in the famous saying: "If a man with money and a man with experience meet, the man with experience will leave with money, and the man with money will leave with experience."
It is much easier and less stressful to become a partner in a cool gambling affiliate program and without much effort earn much more than many small casinos, while remaining free as the wind.
There is a cool solution
You can become a partner in a solid affiliate program and send traffic to third-party casinos, earning money. It's solid, it's money. Serious partners earn tens of thousands of dollars a month. You can do it too.
Heiskanen |2015-04-09
avatar Beginning casino breeders often do not see the following - there are many casinos on the market, and it is difficult to surprise anyone with another super-offer. Now the casino is an ultra-complex business with huge budgets, and these budgets should be spent NOT on promotions for players (you can’t even imagine how gluttonous and ungrateful players can be), but on a very thoughtful strategy for building a community around your project.
Targeted traffic and the difficulties of obtaining it
But you should ALWAYS start with big gestures. We need traffic. We need a lot of traffic in general. We need traffic, of course, not porn, not from pop-ups and clickers, and certainly not from blind links. Yes, in this way you can get a million hosts per day for your project. But what the hell do you need this million for if it is nothing more than numbers in statistics? We did a similar experiment - we took ads from torrents, sites "about movies", warez resources.
Our casinos were simply overrun with people. But it felt like robots were coming (they did absolutely NOTHING on the site). They didn't register, they didn't generate hits. They came in... and immediately left without doing anything. Often we saw 10 registrations out of a million hosts. This is a waste of time, effort, and undermines the marketer's strength, ruins his courage.
It didn't take an hour of meditation and incense to understand the simple truth of life - the "wrong" people were coming to us, from the wrong place and without any purpose. Traffic in general should be targeted.
There is targeted traffic - there is money, there is life. No targeted traffic - no life. Targeted traffic comes from online magazines and blogs that write about casinos and gambling.
Of course, as with any rule, there are underground catacombs left in it since the Second World War, called "exceptions to the rules". And they are catacombs because few have seen these exceptions yet, and they kind of exist, and kind of don't. There are legends about casino projects that have molded such a face for their site, and put such games on this face, that even general-theme low-profile traffic from ANY resources (even porn!) began to bring in money, which is hard to believe and sounds like a shaman's speech after two hours of shamanic rituals and fumigation of the premises with "tricky grass"))
At one time, the author, having gained a clear understanding that money lies mainly on thematic sites (there is advertising in magazines and blogs about casinos - there is joy of life). Having found this simple idea, the author went to collect a database of these sites. What did he find?
A number of casino blogs had NO contact information at all, which suggested that these resources belonged to some casino network and had no goal or desire to advertise everyone. "A platform for our own people only" (c).
On a number of other resources they were ready to take the resource for advertising. But the price tag was such that there was a persistent feeling - they are making fun of you, beloved brother of polio)) There were some agreements between the resources everywhere "Don't take this one for advertising, don't take this one either, don't mess with these".
Having realized that there are very few friendly and accessible sites on the Russian-speaking Internet, the author thought hard about the reason for this obscure phenomenon. He came to the conclusion that too many projects are turning to specialized casino blogs and magazines. Low-quality projects are written on such sites in the amount of ten people per day.
So it turns out that the author and owner of the casino has almost the only way out - either somehow come to an agreement with the sites, which is very difficult (there are many of you, and few good sites), or create your own site (it is not for nothing that some of the casino blogs and sites we found did not have contact information and wrote only about their resources, apparently, the truth has already descended about the difficulty of pinging other people's casino blogs and the difficulties of communicating with their owners).