SEO and website performance

SEO and Affiliate Programs in Gambling: How Grey Traffic Is Structured.

There are topics that live calmly on forums for years: strategies, software, “what’s better”, “where it’s safer”.
And then there is a topic that turns even an intelligent platform into a snake pit within a few weeks.
This is SEO + affiliate programs + gambling.

There are stories that look like personal conflicts (“either him or we leave”), but in reality this is a classic plot: money, influence, and control over traffic. And in gambling this is always multiplied by two — because monetization here is not “selling a product”, but hooking a player.

Below is a breakdown of how the affiliate machine works, why forums inevitably turn into a battlefield where SEO ends and manipulation begins, and what practical conclusions can be drawn from this (even if you do not want to be a “casino affiliate”).

 

1) How it all begins: when you see the numbers for the first time

Your “first shock” is absolutely typical.
You know that casinos make money on people. But when someone shows you an affiliate dashboard and there you see “+100K / +200K USD per month” — your brain rewires.

An important point: these numbers themselves prove nothing. They show something else:

[*]an affiliate program pays not for content, but for control over the entry point into the casino


Meaning, you are not “writing articles”. You are participating in money logistics.

2) Who affiliates really are (without romance)

In the correspondence and quotes, the bare scheme of a successful affiliate clearly appears:

[*]Then — clicks → affiliate links → registrations → deposits.


An important truth: in this model, text quality is secondary.
The value of the text is that it:

[*]answers the question “why exactly here”.


 

3) Why wars start on forums because of this

A forum is not just a platform. It is a funnel of trust.
That is why an “economy of influence” always forms around it:

[*]who writes the “right” reviews → controls clicks.


Hence accusations like in your case:

“You are an affiliate yourself, and at the same time you are drowning other affiliates and the forum team.”

Translated into plain language:

[*]you are uncontrollable


When you describe a “state within a state” and “the owner’s word decided everything”, this is exactly about that: not about morality, but about controlling access to the feeding ground.

And the ultimatum “either him or all of us” is already an attempt to seize power through blackmail:
either you leave, or we collapse activity / reputation / forum operations.

4) The dirtiest layer: morality and “money doesn’t smell”

You asked a question that almost no one wants to hear:

“Doctors save people. And you make money on the broken lives of gambling addicts. How do you live with that?”

And you received an answer that is considered “normal” in the industry:

“Money doesn’t smell. The main thing is that my family doesn’t need money.”

Why is that?

Because an affiliate in gambling usually does not perceive himself as the cause.
He sees himself as a “technical intermediary”, like an advertiser.
And responsibility is shifted to:

[*]the market (“that’s how it works”).


And here is the key point: this is not the “position of a specific person” — it is a psychological defense mechanism of the profession.

5) CPA / RevShare / Hybrid: how money is really made

You mixed CPA stories (products / banks) with gambling. That is correct: the logic is common, but the nuances differ.

CPA (Cost Per Action)

They pay for an action: registration, application, purchase.
Pros: fast, clear.
Cons: holds, shaving, quality restrictions, unstable offers.

RevShare (share of player losses)

In gambling, the fattest option is often a percentage of the casino’s revenue from the player.
Pros: if you bring a “regular” — it’s a “pension”.
Cons: the player can win → you go negative, plus affiliate rules can be toxic.

Hybrid

CPA + RevShare.
Often looks like the “perfect option”, but details decide everything.

In your quotes you correctly captured the most important idea:

You can have 50 uniques and live comfortably, or you can have 500 and have nothing.

In gambling, intent matters more than volume.

 

6) “Hidden pitfalls” that determine an affiliate’s fate

Your fragments of correspondence perfectly highlight what beginners are usually not told:

a 40–50 day hold kills arbitrageurs without working capital

shaving (underreporting depositors/actions) happens more often than people admit

bonuses/promotions can “eat” profit and even create a loss

EPC in the offer ≠ EPC in your stats — if you have 3 instead of 20, the traffic is not ready

Even more practical:

Rule 1: do not put all eggs in one basket

You gave a perfect case: in one affiliate program bonuses are “every third one”, in another — almost none.
Even if it was an “error”, the conclusion is ironclad: any dependency on a single source is deadly.

Rule 2: the traffic channel is more important than a “beautiful strategy”

Spam, SEO, contextual ads, arbitrage, YouTube, doorways — these are just tools.
What really matters:

[*]how much the affiliate program cuts you.


7) The SEO part: why “unique but dumb content” works

This is not an insult to content. It is a technological reality:

[*]the affiliate needs to lead them to the click.


That is why affiliate SEO is often built around:

Separately: “commercial queries should not be mixed with informational ones” — a correct idea for e-commerce.
In gambling, however, “pseudo-informational” pages are often created that are in fact commercial. This is the grey-zone game.

8 ) The affiliate market is not “easy”. It is survival

The part about “it used to be easy, now M&A, affiliate groups absorb smaller players” is very accurate.

Industry norm:

[*]regulators apply pressure.


That is why your “crisis test” block is solid:

9) Why “experts” almost always sell air

Your quotes about arbitrage gurus and SEO gurus are practically an encyclopedia:

This rule is not absolute, but as a sanity filter — excellent.

10) What should you do: a small casino / betting site — yes or no?

If the question is practical, then honestly:

A) If the goal is “to earn money in gambling”, you need answers to three questions:

[*]how do you handle ethics and the legal grey zone?


Without this, a “small site” will just be another site.

B ) If the goal is an “investigative / backstage / educational project”

Here your material is unique: you have forum experience, conflicts, correspondence, understanding of schemes and psychology.
Such a project can be monetized not through gambling, but through:

No calls to gamble! Analysis of player mistakes, development of recommendations and truly effective strategies.

11) The main idea about grey-zone SEO

SEO and affiliate programs in gambling are not “marketing”.
They are a war for access to people, where forums, trust, moderation, content, and links are just weapons.

And when you are “pushed out” of a platform, the reason is almost never that you are a “wrong person”.
The reason is that you interfere with someone else’s money trajectories.
 

[05/23 16:14:50] *** User Franky wants to add you to his Skype contacts list
[23.05 16:15:36] Franky: My name is Dmitry)
[05/24 13:00:16] Franky: It would be better to additionally make a review of PlayAmo... and refer something from it
[05/28 0:51:10] Franky: do it in Russian... send it to the ref by clicking the play button, and set your review as the official site
[28.05 0:52:30] Franky: Yeah, that'll work for you - English
[28.05 0:53:55] Franky: in page management
[05/28 0:54:05] Franky: need to start mastering social networks
[05/28 0:55:43] Franky: just from social networks, if you drive a few users to them - these are fat links that rise well in search
[05/28 0:57:18] Franky: no-no... everyone promotes their own blog
[28.05 0:57:22] Franky: and helps others
[28.05 0:57:24] Shpilevoy online: old ones are there, new ones haven't appeared yet
[28.05 0:57:42] Franky: i.e. the philosophy of the resource is to gather active people
[30.05 8:46:06] Franky: This is WordPress)
[30.05 8:46:15] Franky: now you'll learn how to support sites on it)
[30.05 8:47:00] Franky: you just buy the theme, that's all
[30.05 8:47:14] Franky: this is a topic for digital product reviews
[30.05 9:02:29] Franky: We need to cultivate another forum... katala.com
[30.05 9:02:42] Franky: I see there is a lot of traffic there
[30.05 9:19:42] Franky: The crowd is crap, like on all casino forums)
[30.05 9:21:07] Franky: yes, there is more traffic from YouTube itself when the video is promoted
[30.05 9:22:40] Franky: we just work with refs in a clever way
[30.05 9:23:16] Franky: domains are our Russians
[30.05 9:23:26] Franky: and they still go through the traffic management system
[30.05 9:23:43] Franky: for statistics and quick editing of redirects, in case of blocks, etc.
[30.05 9:26:54] Franky: well... it's the casino operator himself who registers strange addresses for Russia
[30.05 9:27:31] Franky: it's originally on cpc3.com/tds/cvw.cgi?5&bonus=europa
[30.05 9:27:38] Franky: and there it is already being distributed
[31.05 13:04:28] Franky: why don't you just do it by name?
[31.05 13:05:44] Franky: Regai consonant)
[31.05 13:06:32] Franky: there in the domain settings, when you have already registered it, you write a link for the redirect and that's it
[31.05 13:06:41] Franky: don't touch NS
[31.05 13:07:34] Franky: Manage domain -> URL Forwarding
[31.05 13:07:59] Franky: But this is only a decision for a year)
[31.05 13:08:08] Franky: and the year flies by quickly)
[31.05 13:09:02] Franky: yes... and you need a 301 redirect)
[31.05 13:10:18] Franky: yes, there are a couple of cheap hostings that are paid for 100 years in advance
[31.05 13:10:28] Franky: and you can hang as many small sites there as you like
[31.05 13:12:02] Franky: then don't rush to churn out new ones... you need to raise the old ones in the search
[31.05 13:12:15] Franky: let's go through social networks a little
[31.05 13:13:02] Franky: They automatically hit some, but I haven't spammed them yet
[31.05 13:14:34] Franky: well, besides writing, you also help to raise YOUR articles...
[31.05 13:14:50] Franky: i.e. there are activities that I can do automatically
[31.05 13:15:05] Franky: and where manual work is needed - you help
[31.05 13:15:56] Franky: i.e. for now the task is: creating pages on Facebook and groups on VKontakte for each review
[31.05 13:16:25] Franky: I'll already drive 100-200 subscribers there so that they start to be indexed and I'll spam them to the top with links
[31.05 16:26:43] *** Subscriber Franky does not answer.
[01.06 14:00:50] Franky: It's fine, just call the page "PlayFortuna Online Casino". Make me an administrator in such groups.
[01.06 14:12:36] Franky: no-no... do it on your reviews
[01.06 14:12:57] Franky: and the page type is just "site"
[02.06 1:16:26] Franky: well... give me the page addresses so they can be liked
[02.06 1:16:34] Franky: it's part of the CEO
[02.06 1:18:55] Franky: just give me the URLs... I'll throw them in the spam list
[02.06 1:19:25] Franky: links to these pages and groups are needed, otherwise there is no point
[02.06 23:36:44] Franky: I just decided to catch up on Facebook
[02.06 23:36:58] Franky: bought at a crowdfunding event, can share if you're interested
[02.06 23:38:36] Franky: that's how I learned to make videos)
[02.06 23:38:44] Franky: and layout websites and much more)
[02.06 23:39:32] Franky: and I am a project manager
[02.06 23:39:42] Franky: i.e. I do almost nothing myself, I just manage)
[02.06 23:40:39] Franky: Well... we just started these publics... I see that no one has enough knowledge
[02.06 23:41:21] Franky: and for 100 rubles you can enlighten the whole team)
[02.06 23:46:44] Franky: no... we get links a little differently..)
[02.06 23:46:58] Franky: I just spam incoming links, not directly
[02.06 23:47:06] Franky: we have all the tools for SEO
[02.06 23:47:54] Franky: and 10+ years of experience)
[02.06 23:48:26] Shpilevoy online: blog (1)
[12.06 23:25:48] Franky: how are you with Facebook? did you finish watching the course? I just gave up)
[12.06 23:26:29] Franky: are there any useful features?
[12.06 23:29:40] Franky: just picked up some tricks for yourself?
[16.06 22:26:40] Franky: When you get enough, you can simply withdraw it to the casino.
[16.06 22:27:18] Franky: Or in the sidebar. Anywhere
[18.06 20:17:53] Shpilevoy online: Help!
[18.06 20:25:36] Franky: yes, pouring money from refok is idiotic... at least I win!
[18.06 20:25:44] Franky: that’s why there’s antipathy
[18.06 20:27:36] Franky: there will be an incredible video there... bonus on bonus
[18.06 20:28:20] Franky: I'm afraid it'll be around 25-30 minutes in any case ((
[18.06 20:28:46] Franky: yeah... this is not a fake from Shamil: how I won a million ))
[18.06 20:28:55] Franky: That's a real million and a half! ))
[18.06 20:29:17] Franky: I'll try to make a hit.... I think the site will start to take off after that
[18.06 20:29:48] Shpilevoy online: everyone studied for what )))) for me +1000 euros is already a holiday, +100+200 is routine
[18.06 20:30:08] Franky: yes, I'm glad that a real player is writing in the blog
[20.06 0:27:34] Franky: By the way... don't push it into the "gamer's blog" or "ludovody" section... if you start writing, we'll better make you a separate site!
[21.06 10:05:59] Shpilevoy online: I definitely won't be able to gather enough material for a separate site
[23.06 21:57:07] Shpilevoy online: are you by any chance a cyborg? to do everything so quickly both day and night?
[23.06 21:57:32] Franky: you'll want to live....
[23.06 21:57:37] Franky: you can do anything )
[06/28 16:13:32] Franky: Yes, if content was needed, then I would have filled it all up through the exchange a long time ago)
[28.06 16:14:00] Franky: There is a girl who writes well and cheaply, but she is busy for now. I will turn her on automatically soon.
[08.07 0:36:37] Shpilevoy online: hi, TTR theme WAS cool.....
[08.07 0:54:51] Franky: Well, it doesn't allow writing on its resources. Why promote it?
[10.07 19:40:54] Shpilevoy online: Hello. Do you think that a person who finds out that a casino was made by a gambling addict who can lose all his money at any moment will go and play there?
[14.07 21:05:07] Franky: I robbed him a little there)
[14.07 23:49:05] Shpilevoy online: ... and this is not an advertisement )))) decided to drive him into debt?
[14.07 23:49:18] Franky: well... I poured in a hundred and pulled out 440)
[14.07 23:52:52] Franky: I'll spam them soon... it's more of a toy for SEO... it's not the kind of material to read
[16.07 4:24:33] Franky: do you have a couple of friends from Ukraine who could play?
[20.07 14:31:34] Franky: remember, you had to support the referral? Betway?
[20.07 14:31:54] Franky: Hi)
[20.07 20:50:35] Shpilevoy online: send me the conditions and I'll play with my friends from Ukraine
[21.07 0:51:34] Franky: need a few new accounts, otherwise they won't pay, scumbags
[21.07 0:51:44] Shpilevoy online: ok
[21.07 0:53:04] Shpilevoy online: .....and how can you promote resources if you have to constantly change domain names for 1-2-3 months????????
[21.07 0:53:53] Franky: you can feed your social circle with links
[21.07 0:56:03] Franky: in short, I didn’t really take on our resource, because I was ready for the block)
[21.07 0:58:14] Shpilevoy online: they constantly offer to show 1500-2000 to a suitable audience for $2
[21.07 0:58:23] Franky: I play videos there
[21.07 1:09:30] Franky: it's better to convert through some website
[21.07 1:10:13] Shpilevoy online: but with sites due to constant moving there is a problem........
[21.07 1:10:45] Franky: I moved quickly)
[21.07 1:10:53] Franky: you didn't even notice)
[21.07 1:12:12] Franky: it's useless... the search engine will pick it up via redirect, and the necessary directives have been in the "webmaster" for a long time
[21.07 1:12:25] Franky: there is a loss of traffic when moving, but that's the market
[21.07 1:12:57] Franky: Russian domain costs 2 bucks)
[21.07 1:13:05] Shpilevoy online: we don’t focus on real people on social networks, the main thing is links?
[21.07 1:13:12] Franky: why?
[21.07 1:13:19] Franky: you just need to spend money on the "live" ones
[21.07 1:13:32] Franky: I told you that I buy video traffic on the same Facebook
[21.07 1:13:47] Franky: VKontakte doesn't sell this on casinos
[21.07 1:14:13] Franky: and try on Facebook
[21.07 1:14:27] Shpilevoy online: Okay, I won't torture you, you know better....
[21.07 1:14:31] Franky: no-no
[21.07 1:14:34] Franky: don't torture me
[21.07 1:14:47] Franky: you, of all the "candidates" are the most sensible)
[21.07 1:14:58] Franky: we can make a bonus site together if you want

[21.07 1:15:34] Franky: can you do it by voice or is it too late?
[21.07 1:15:45] Shpilevoy online: I can't speak right now
[21.07 1:15:51] Franky: I'll show you now
[21.07 1:17:21] Shpilevoy online: you even HAVE TIME to do this????????????????????????!!!!!!!!!!!!!!!!!!!!
[21.07 1:18:51] Franky: the larger the network of sites, the more baskets in which the eggs are laid out)
[21.07 1:20:46] Franky: I have a domain lying around somewhere for this
[21.07 1:20:55] Franky: I mean, creating a website is quick...
[21.07 1:22:11] Franky: casino-bonus-online.com
[21.07 1:22:14] Franky: here is the domain
[21.07 1:22:47] Franky: no-no... better to spend money and localize into several languages, so that the Russian one gets lost
[21.07 1:23:21] Franky: well and just from partners (from emails) process bonuses and post
[21.07 1:23:58] Franky: in WordPress you can also output from feeds, but you just can’t register refs and so on... it’s easier to select manually
[21.07 1:24:11] Franky: there won't be much - 10 posts a week, plus localization
[21.07 1:24:27] Franky: the main thing is to start)
[21.07 1:24:52] Franky: if you want, we can do it in the background
[21.07 1:25:04] Franky: let there be another site... maybe it will bring something
[21.07 1:25:13] Franky: it won't be superfluous for different cross-links
[21.07 1:27:04] Franky: I'll pay for the theme, hosting, initial promotion
[21.07 1:27:09] Franky: I'll load the work on you
[21.07 1:27:16] Franky: including working with translators
[21.07 1:27:37] Franky: i.e. I am an advertiser... I rarely deal with content myself
[21.07 1:28:02] Franky: only from "hunger")
[21.07 1:28:20] Franky: don't rush to break up with me)
[21.07 1:28:38] Franky: I've been working on the Internet for 15 years)
[21.07 1:28:47] Franky: there is a reputation, true)
[21.07 1:29:36] Shpilevoy online: here the main criterion is the return on the invested time. as of today I haven't strained myself or even broken a sweat ))))
[21.07 1:30:00] Franky: well... the project isn't very commercial
[21.07 1:30:22] Franky: I'm just starting to earn something from Ludovodov, even though I launched it almost a year ago
[21.07 1:30:56] Shpilevoy online: have you thought about replacing the casino theme with another one?
[21.07 1:31:35] Shpilevoy online: I heard stories on clothes, Ali-Express and other rubbish people reach million-dollar turnover
[21.07 1:31:38] Franky: e-money.com is my domain... I couldn't raise the payment, I just lost a ton of money
[21.07 1:32:06] Franky: in short, I was already a dollar millionaire from the Internet, but I was screwed in Crimea)
[21.07 1:32:22] Franky: I told you I'm 40)
[21.07 1:33:03] Franky: casino.ru will soon be raised again, but it will not be a cake, because only on offline advertisers
[21.07 1:33:26] Franky: there is no team now... when casino-ru died - everyone ran away
[21.07 1:33:33] Franky: I work myself)
[21.07 1:34:55] Franky: a bit of a slacker now, because I went surfing in France, but it wouldn't hurt for us to get the site up and running
[21.07 1:35:01] Franky: I work fast, if you noticed?
[21.07 1:35:35] Shpilevoy online: I understand that I can’t even imagine the volume of your work ))))
[21.07 1:35:56] Franky: the work is not dusty - coordination
[21.07 1:35:57] Shpilevoy online: you still manage to write ludovody
[21.07 1:36:07] Franky: ludovody is just an outlet for video content
[21.07 1:36:13] Franky: I think he is the future
[21.07 1:36:22] Franky: that's why I was concerned about learning how to make videos
[21.07 1:36:45] Franky: have you noticed that I'm no longer fucking around with graphics and such?
[21.07 1:36:51] Franky: it's just a conjuncture
[21.07 1:37:17] Franky: the less show-offs, the less idiots who think that I have a team of animators at my disposal)
[21.07 1:37:23] Franky: to draw winnings)
[21.07 1:37:23] Shpilevoy online: everyone develops their own style and their own presentation
[21.07 1:37:37] Franky: what would you change about my style?
[21.07 1:38:11] Shpilevoy online: is this your style of video?
[21.07 1:38:15] Franky: yeah
[21.07 1:38:25] Franky: people write that they are tired of watching this
[21.07 1:38:56] Shpilevoy online: I'll think about it
[21.07 1:46:03] Shpilevoy online: I’ll tell you about ludovods from myself
[21.07 1:46:18] Shpilevoy online: TTR
[21.07 1:46:57] Shpilevoy online: 1) I'm watching it in anticipation of a BIG FLOOD (psychologists said that people go to races to see an accident)
[21.07 1:47:42] Shpilevoy online: 2) on the other hand, the limits of the slot are visible - what you can get in on and what you can jump out on
[21.07 1:48:06] Shpilevoy online: 3) added value - communication and answers to questions of all kinds
[21.07 1:48:14] Shpilevoy online: streaming
[21.07 1:48:46] Shpilevoy online: FRANKY
[21.07 1:49:29] Shpilevoy online: 1) intelligent guy - calm and reasonable - shows how to play
[21.07 1:50:27] Shpilevoy online: 2) as a real player I don't give a damn about the GAME, the main thing is the RESULT + (here detail is important, no skipping)
[21.07 1:52:12] Shpilevoy online: 3) too big stakes are off-putting, I would be more interested in watching how a person goes from a deposit of 50-100 to 500-1000. These are the scenarios that a normal player can apply to himself. And this is already a TUTORIAL and not a SHOW. That's the difference between you.
[21.07 1:53:17] Shpilevoy online: ..... but I see x2 x3 in ludovodi mainly, no x10 x100 like in roulette
[21.07 1:53:51] Franky: no one will watch roulette for sure, just like they don’t watch my blackjack)
[21.07 1:54:00] Shpilevoy online: I understand that, but my profile and experience are mostly roulettes
[21.07 1:54:16] Franky: I'll just show you what showing off is
[21.07 1:55:01] Shpilevoy online: when I play in the hall, people call each other for 10 seconds when they catch rare combinations and don't look at the rest because everyone has the same thing in front of their eyes
[21.07 1:56:36] Franky: now everything is utilitarian
[21.07 1:57:42] Franky: came, poured, withdrew)
[21.07 1:58:06] Shpilevoy online: epic screensavers are invigorating, that's cool!
[21.07 1:58:24] Franky: should we keep up appearances? )
[21.07 1:59:24] Shpilevoy online: if you know how to do things beautifully, why pretend to be a schoolchild?
[21.07 2:00:28] Shpilevoy online: but even with a quick glance a person RECOGNIZES the author
[21.07 2:00:39] Shpilevoy online: and this is a BRAND
[21.07 2:02:58] Franky: ok, ok... I was even thinking about giving up this crap
[21.07 2:07:46] Franky: it's better to concentrate on one thing)
[21.07 2:08:04] Franky: I mean, if you rush from topic to topic, nothing will come of it
[21.07 2:08:49] Shpilevoy online: you are our head, direct
[21.07 2:09:34] Franky: bonuses are something you understand
[21.07 2:09:38] Franky: can you handle the whole site?
[21.07 2:09:52] Franky: just better to make general refs
[21.07 2:10:51] Shpilevoy online: if it's like an online store, 10 letters a week, process and post then I think I can handle it
[21.07 2:10:57] Franky: the blog is not exactly a commercial project, it's just
[21.07 2:11:13] Franky: and the site with bonuses is purely for profit
[21.07 2:11:47] Franky: ok... then you'll also work with translators on the exchange)
[21.07 2:12:07] Franky: advego.ru do you know the interfaces?
[21.07 2:12:22] Shpilevoy online: first time I see
[21.07 2:12:41] Franky: register and poke around as an advertiser
[21.07 2:12:47] Franky: I'll help you set everything up first

from these fragments of correspondence it is basically clear
the level of our communication and
how exactly does a successful webmaster work
= creates networks of sites with unique "stupid content", bindings, interlinks
then spams links, preferably from authoritative sources
and voila! his materials are on the first pages of search engine results = goal achieved
people's transitions to his sites entail transitions via referral links of affiliate programs

////////////////////
As far as moral principles go, things are bad here
to my questions like "Firefighters and doctors save people, their lives are obviously USEFUL and not lived in vain... But your whole life money comes from the broken lives of gambling addicts and deception by casinos, how do you feel about this?"
the answer was banal and simple: "Money doesn't smell, the main thing is that my family doesn't need money."
= this is approximately the position of all casino affiliates, they stupidly do their job and do not bother with questions of good and evil :sick:

/////////////////////////////
Why the hell did I post all this?
= it's a shame to just delete it, because it was my time + if anything I know a little about SEO, ask for advice ))))

I'll add some more snippets from conversations between different SEOs
in the form of cosmic noise))))

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As a result, earnings from CPA affiliate programs come down to the following: “offer” target users to go to the advertiser’s website via an affiliate link and buy the product the users need.

Today's examples of income from CPA affiliates are undoubtedly a very worthy option for high-quality sites with a high-quality target audience.

CPA (Cost Per Action) affiliate program is a site that brings together advertisers who are willing to pay for any action on their site, such as registration, an application to purchase a product, or a paid order. The affiliate program itself is an intermediary between advertisers and webmasters, and therefore, as is expected of any intermediary, it takes a portion of the money that advertisers pay us.


- I don't invest in the account, I just got used to spending 5 USD on hosting, another 10 USD on all sorts of little things and have 2K-5K USD per month. An old habit from other topics I can't get rid of it

- Create content platforms for CPA, but you will only see profits from them in a few months (if there is any)


- No, I already realized that this is a dead end. That's what attracted me to the cpa - to get away from website optimization.
I see for myself - context (direct/adwords), teasers, and new for me targeted advertising in VK and Target-Mail.ru
but I lack experience and a mentor, so I can’t answer the banal question of which offer is better to spin where.
for example, I hardly see the now popular "goji berries" in direct messages, I don't know why.
I read the cases on that link - well, everything seems very simple, too simple.

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I interviewed a webmaster who earned over 4 million rubles in a year from scratch in the CityAds affiliate system on bank offers, having created only 1 financial-themed website for this purpose. The interviewee himself described it as follows: "This is a website that I wrote in 3 days from scratch in a notebook."

The only thing I fundamentally adhere to is creating websites "for myself". No "custom" projects.

You wrote that in a year you earned 4 million rubles from scratch on your own websites, driving “free” (as they call it on Search) credit traffic from search to CPA systems through them.

I believe that online earnings have only now begun to be truly accessible to webmasters. Any business now strives to the Internet. This is the future and it is irreversible.

Even under the best conditions, everything is decided by “pitfalls” - payment terms, compensation for offer downtime, hold (absence), VIP offers, bonuses with refs, for example, etc.

Several projects are like several hares. Running after them all is pointless.

! if the EPC in the offer is, say, 20 rubles, and the webmaster has 3 in the stats, this can only mean one thing: the traffic flowing to this offer is not ready for CPA, i.e. not what is needed. Verified. 100%.

What percentage of those who go from the site to the form to fill out a loan or card, what percentage are confirmed?
The main thing is to understand what to take as 100%. If these are uniques, then the picture will be approximately: 50% - 10% - 1%. The figure is floating. Sometimes it is better, sometimes it is worse + seasonality.

!!! Also, as I understand it, your main trick is that you correctly “prepare” traffic from search engines before draining it into the affiliate program.
Yes. Not all traffic is useful, not all useful traffic is effective. But for 500 unique visitors per day, according to my calculations, I earn 150-170 thousand rubles per month. This means "free" search traffic.

!!! Arbitration. It's hard to sleep and live when you spend the average worker's salary per day. Or even 2-3. A year ago, I was in the TOP-10 for loans, thanks to arbitration. But my earnings were about the same as now (although now I've almost completely left it). Arbitration is simple, at first glance. Budget - advertising - profit. If profit > budget, then recursively continue, if not, then stop. Problems begin when there is no way to pay for advertising, and the profit from past expenses has not yet arrived. And for CPA, this can be 40-50 days.

It's difficult at first on any of your websites.
Fortunately, search engines are now moving in the opposite direction from the "promotion budget". Plus, you need to interact with users and bring them benefits, information, motivation, etc.
By the way, I didn't set the task for my copywriters to work under "keys". The text is in free form. With one condition - benefit for the reader. That's it! Profit! And not a single link to the texts. Except for those that the readers themselves write on their forums, blogs, Vkontakte, etc.

Have you tried working on the foreign internet?

80-90% of income goes into investment. I want to provide myself and my loved ones with a carefree old age.

Traffic can be obtained using spam, SEO, context, doorways and thousands of other methods, paid and free.

We take the product "Star projector turtle" here, go to wordstat.yandex.ru and enter the name of the product, look at user queries, take the most popular queries and enter them again, but only in quotation marks and with a ! sign before each word, like this: "!projector !starry !sky !turtle" if there are at least about 500 queries, then this is the name for your public. Then everything is as described above. In a week or two, expect the first orders.

Banners; this format is gradually losing its relevance. Banners are clicked less willingly and they convert worse.

Links; links are more likely to be clicked on, and you can also use a call to action in the link texts, and the links themselves are universal and suitable for all sites: forum posts, blog comments, texts on websites.

There is another new format - CPAtext, which allows you to automatically replace all non-affiliate links and keywords with affiliate ones, while the source code will not change (SEO nuances will not be affected).

Visitors can be offered affiliate links that lead not only to the advertiser's home page, but also to a specific product page. This is easily done using a deep link generator.

It happens that the affiliate program of one online store does not bring anything, and the program of a similar, but different online store, gives a solid income. This is normal, so you need to try and experiment before you get a tangible profit.

Only those projects that do not have targeted traffic are not suitable for CPA monetization.

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Well, I haven't believed for a long time that even the approval percentage, for example, for MFOs is 10-15%, in fact, the approval percentage is much higher there. They just give us as much as they think is necessary, they shave absolutely everything.

Fatih Gubaydullin, approximately the same indicators (per quarter): 14.9 refusals, depth 2.9, time on site 3:39
Conversions per 200 unique visitors - 13-15 (sometimes more/less, depends on the day of the week/holidays, etc.).

and in adwords do you need papers to advertise a credit site? like in direct?
- No, they accepted me right away. I even consult with them on this topic from time to time, they are happy to help. They check advertising campaigns for errors, give advice.

Reviews for a reward are not motivated traffic. Motivated, if I asked to fill out an application for money.

And in general, if, say, you start working with an offer and, for example, out of 20 applications, not a single one is confirmed. Is it worth continuing to work with it? Because it feels like the offer is simply engaged in outright scamming and simply gets free clients.

Everything is very sad. They only pay for leads. Anything that requires approval is rejected. As for microloans, only a few approvals slip through, but otherwise it's mostly a rejection.

According to my statistics, out of 20 thousand rubles they pay 5. Probably a good result for an MFO.

you mean to say. MFOs are screwing 75%&

I asked the managers for statistics, the average approval rate is 15%, so I think 25% approval is a good result.
And I excluded offers that basically don’t approve anything, leaving only those that approve at least every fifth application
For example, I received over 20 applications for the new Ferratum microfinance organization in a week (for some reason it was very popular), and all of them were rejected - this is a clear scam, so I excluded all such offers.
Well, in reality, I think that 50% of applications are approved, we just drive free traffic to the offers.

According to my statistics, out of 150,000, on average, about 5,000 are paid out, these are microfinance organizations and loans mixed together.

I decided to diversify traffic to different affiliate networks. In the sense that I pour the same leads to different affiliate networks (in approximately equal quantities).
There are not many statistics yet, but in general, either everyone is equally honest, or everyone is equally scamming. Because the approval percentage is, oddly enough, very similar.

By the way, Mastertarget pleasantly surprised me by offering individual conditions for all offers. Although their links are only on 1 page out of 6 promoted ones.

Overall, the situation is certainly sad... Not only has the number of applications dropped, but the approval process has not "come to its senses". With rare exceptions, only micro or credits/cards are approved per application. The rest are rejected.

Microloans are going well now, I bought a good script that works through the API and sends several applications at once, this is the most profitable option now.



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Found a niche with a lead price of up to 12 thousand rubles. Expensive goods, of course, difficult to sell, but there is demand.
There are no secrets - kitchens from the manufacturer. Average price is 70 thousand rubles. Deductions are quite decent.


At the moment this is the best option, cityads has let me down several times)) I only work with leads and linkprofit
I have been working with directadvert.ru for about six months now and there have been no such glitches as you read about in some affiliate topics.
I don't know about city, I haven't seen any results from them since I registered with Leds.su in 2012, and I've only been working with them. A big plus is that they all have personal managers who always explain everything well and help in case of anything. Now they've added a feature that you can withdraw money from hold on request.


Yes, everyone shaves. First offers, then affiliates. I wanted to add my site to Admitad, they looked at it and set the conditions.
30 thousand rubles in advance + 30% of the income from each transaction. Now calculate. Either you need to raise the price of the product or rip off every second webmaster.
As a result, it is easier for me to provide contextual advertising.

The most important thing in a website is usability and content, here more than half, I think even 90% of them made template websites on WordPress and write content, maybe good, but the visitor will just leave and you will have refusals.
I'm even 99% sure that most GSs wanted to save money, but ended up deceiving themselves)))

I noticed that compared to last year, and even compared to the beginning of this year, with the same traffic volumes, the income from microfinance organizations has fallen.
And since this thread is mostly populated by MFO users, I have a question.
What is your cost per click? To work in the black.
I have been advertising in Google Adwords for a year now, the click price is 6 rubles. At the beginning of the year with such a price everything was very good for me, now not so much, i.e. either zero or a very small plus.
What are your prices per click?


How are you doing? Who has already abandoned the banking topic? I'll say right away: I haven't! Of course, income has dropped due to the devilry of a global scale, but even now I wouldn't change the title of this topic, i.e. it's quite relevant
I invite you to chat.

HELLO! I get 10-15 thousand rubles from 100 unique visitors....before the crisis, with 250 unique visitors, the earnings were the same......Yes, the traffic has dropped, but the money has remained the same.
The site was not made in 5 minutes on the knee. Aggregator of MFIs, with separate pages for each MFI where there are requirements for the borrower, methods of receiving, reviews and with a big red button for each "get a loan". With quick filters by time of decision-making, receiving funds, etc.
And no matter how good the site is, visitors end up going to the offer site, and not everyone gets their applications approved. The average approval rate is 10-15%.

- So work with offers that pay for the application, and not for the issuance, there are plenty of them at the moment, I'm talking about MFOs. Who's stopping you? With your traffic, I would have already moved to live opposite the mausoleum)

I feel sorry for you, it's obvious that you read Danila's manual with your eyes closed (if you read it at all). Your stats say that the site is crap. You need to work hard and analyze, and not just read the thread and wait for the money to start pouring in. I hope you provided the earnings stats for a month, and not for 1 day!

There is money in the topic, but 15 thousand rubles from 100 unique users is a fairy tale if we consider that the average confirmation percentage for microfinance organizations is 15% (I look at my statistics for the year).
The reality is (my numbers): 950 unique visitors per day = 25 thousand rubles of confirmed income and 200 thousand rubles of refusals

there is no benefit now, it is easier to invest this money in texts and be happy)