Novomatic Gaminator games and about Greentube
Novomatic (The NOVOMATIC Group) is one of the largest developers and suppliers of slot machines in Europe. The company was founded in 1980. The main office is located at Wiener Straße 158, 2352 Gumpoldskirchen, Austria. Other offices are located in 50 countries around the world, from Europe and Canada to South Africa and Argentina.
Novomatic produces platforms, software solutions for lotteries and bookmakers, games for land-based and online casinos. Most of its activities are focused on land-based establishments. Several subsidiaries are involved in online games. Among them, the largest is Greentube, bought by Novomatic in 2010.
The group operates more than 1,700 gaming platforms worldwide. Almost 29,000 employees were on its payroll in 2016. In the same reporting period, revenue amounted to more than EUR 4.4 billion. Twenty technology centers and 13 production centers work on the company's products.
The company is known for the fact that many slot machines have become legendary - for example, the Book of Ra, Sizzling Hot series. The land-based and online versions of these slots are still among the most popular.
The company's portfolio contains more than 300 different titles. The majority of them are slot machines created by Greentube and its subsidiaries.
Produces games for arcades
There are life games
There are not only slot machines
Created by
1980
Situated in
Austria Austria
Game Reviews
86
Location
Wiener Straße 158, 2352 Gumpoldskirchen, Austria
Website
www.novomatic.com
NOVOMATIC GAMES
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Lucky Lady's Charm Deluxe
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Wild Horses
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Faust
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Flamenco Roses
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Cinderella
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Columbus Deluxe
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Gorilla
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Mega Joker
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Jungle Explorer
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Captain Venture
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Fruit Sensation
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Garden of Riches
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River Queen
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King of Cards
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Book of Ra
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Sizzling Hot Deluxe
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Fruit Cocktail
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Fairy Queen
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Dolphins Pearl Deluxe
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Book of Ra Deluxe
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Range of offers
Overall, Novomatic's portfolio consists of products from 25 different companies. The group offers a wide range of games and software solutions:
online games and slot machines;
platforms;
live games;
cabinets for land-based casinos;
additional accessories (signs and signs);
casino and remote gaming management systems;
jackpot systems;
software solutions for lotteries and bingo;
Sports betting software;
media technologies.
Slot machines from Novomatic
Novomatic slot machines should be considered from two points of view: as offered lines, and as separate titles. The line in this case means the platform on which the set of slot machines is supplied. Separate titles are the games themselves, such as Book of Ra, Sizzling Hot and others.
Slot machine lines (platforms)
As of 2017, the company produced the following lines of platforms with slot machines:
Novo Line Interactive;
Novo Line Interactive Concurve;
Novo Line Interactive Octo Games;
Impera Line;
Coolfire II.
Novo Line Interactive offers more than 70 different versions of games with 10-50 lines and many ways to win. Most of the video slots are with 20-25 lines. Among them are such titles as Book of Ra deluxe 6, Chicago, Monkey King. A separate section is fruit machines, such as Sizzling Hot and Mega Joker.
Novo Line Interactive Concurve has seven games. Four of them offer a chance to win a progressive jackpot. Most machines offer 25-50 fixed lines. There are also bonuses in the form of expanding symbols or images that fall in stacks.
Novo Line Interactive Octo Games come in three variants, with a set of 7-8 games. These are five-reel slot machines with 20 lines. They have wild, scatter and bonus symbols. The slots offer several interactive bonuses.
Impera Line offers about 50 games. Among them, there are three versions of Book of Ra and Sizzling Hot. Slots contain from 5 to 81 lines. Casino owners can customize the set of games for customers as they wish.
Coolfire II contains 90 games. Unlike other lines, this platform also offers customers poker, roulette, bingo. Most slot machines have 10-20 lines. There are slots with 50 lines or with many ways to form prize combinations.
Novomatic slot machines
In this section, we will consider slot machines as separate titles. Games are released not only by Greentube, but also by other subsidiaries. Among them are such studios as the Hungarian Apex, the Danish Eurocoin, the Dutch StakeLogic.
Slots Themes
Novomatic slot machines touch upon popular themes in their plots: the underwater world, Ancient Egypt and others. In total, about 290 slots have been developed. Most of them are fruit ones – at least 100 games. 16 slots are dedicated to Ancient Egypt (as of 2017). Then, with a significant lag, there are themes: mysticism and mythology, animals, jewelry.
Fruit slots of this company contain from 3 to 6 reels. There are even eight-reel versions. The number of lines varies from 1 to 40, but most often there are slots with 10. As a rule, there are no bonuses, these are some of the simplest machines. Some offer "wild" symbols. The most popular of the fruit slots is Sizzling Hot.
Almost all Egyptian slots contain five reels and offer 9-10 lines. The volatility of such machines is from medium to high. The machines reward with free spins and bonus games. The most famous is Book of Ra.
Features of Novomatic slot machines
Almost all Novomatic machines contain a risk game. This is the most recognizable feature, along with the traditional design. The interface remains almost unchanged. Compared to other manufacturers, the graphics may seem outdated.
However, Novomatic machines are valued more for their high volatility and the chance to win big, covering the bets made. These are relatively simple slots that have a clear scheme for calculating prizes.
The most popular Novomatic slot machines
Here are five of the most popular Novomatic slot machines:
Book of Ra Deluxe 6;
Chicago;
Lord of the Ocean;
Lucky Lady Charm Deluxe;
Sizzling Hot Deluxe.
Book of Ra Deluxe 6 is a six-reel, 10-line slot machine. The slot offers 10 free spins with a special expanding symbol. The sixth reel is activated with an Extra Bet. The maximum payout for five adventurer images is 75,000 credits.
Chicago is a five-reel slot machine dedicated to the Chicago mafia of the early 20th century. The slot offers 20 prize lines. The highest payout is 50,000 credits for five logos of the slot machine. There is a chance to get 12 free spins. The bonus game, before they start, determines what multiplier the prizes will have during free spins.
Lord of the Ocean is a slot machine with 5 reels and 10 prize lines. There is a chance to get free spins with an expanding symbol. The maximum payout for five portraits of the underwater king is 50,000 credits.
Lucky Lady Charm Deluxe is a five-reel slot machine dedicated to symbols of luck. The slot offers 10 lines and 15 free spins with a three-fold prize multiplier. The maximum payout for five wild symbols is 90,000 credits. "Wilds" double the prize for the combination in which they take part.
Sizzling Hot Deluxe is a slot machine of the same name series of fruit slots with 5 reels and 5 lines. The maximum prize for five sevens is 100,000 credits. There is a scatter that pays out a reward regardless of the specific position on the playing field.
Cabinets for land-based casinos
Novomatic is a company that focuses mainly on land-based casinos, offering a wide range of rooms. The company's catalog at ICE 2017 presented the following lines of slot machines:
Gaminator Scorpion;
Dominator Curve;
VIP Lounge;
Novostar VIP Royal;
Novostar VIP III;
Novostar II;
Imperator S3;
Dominator;
Novostar VIP II;
Novostar SL3.
The booths offer high-quality displays and audio systems, convenient controls and ergonomic design. The VIP versions have comfortable chairs, the others are vertical terminals with two screens.
The term "gaminator slots" is common among players. Strictly speaking, Gaminator is an office into which platforms with games are built in, for example, the Novo Line platform. However, online platforms often highlight the Gaminator section, where the most popular online slots from Novomatic are posted.
Live games (Electronic Live Games)
Live games from Novomatic are released on the Novo Line Novo Unity II platform. This platform has a server architecture and easily integrates into the full Novo Line package.
The system offers live games and regular slots on one platform. The programs allow you to manage a live casino, monitor the process in real time, and collect all the necessary data.
For users, convenience lies in the multilingual user-friendly interface and multi-denomination. The option of simultaneous betting allows customers to play three games at once: roulette, baccarat, blackjack (somewhere sic bo is presented).
Novomatic offers the following live games:
roulette – with or without a dealer;
virtual baccarat and live dealer baccarat;
blackjack – virtual or with a live dealer;
four types of poker, also in two versions – with or without a dealer;
sic bo.
All terminals are networked for ease of play. Bets are placed using touch screens.
Jackpot systems and media technologies
Multi-level jackpot systems are developed by the subsidiary Octavian. Novomatic offers the following jackpot concepts:
Magic Joker Jackpot Card Feature – a joker card appears randomly on the slot screen. The player then opens four cards. The size of the jackpot depends on how many identical cards appear on the screen;
Standalone Progressive Jackpots are available on the Novo Line Interactive platform. They are won only on a local machine, without participating in the network or any competitions;
Reel Tournament – Up to 25 slot machines are connected to a network. Customers participate in a competition for a big win.
In addition, Novomatic offers media technologies. illumiWall is a wall of displays. illumiSign is a single display placed above the machine or gaming table. illumInfill is a space filler between slot machines: the casino operator can broadcast promotions, television or live games on them.
Other products
Novomatic offers control and monitoring systems:
Absolute Vision – the system manages and controls all TV screens, displays and screens in the casino;
Octavian ACP Systems – modular casino management system;
Novomatic Biometric Systems – a system for biometric identification of visitors. This system allows not to allow minors, as well as members of black lists, to enter the casino territory.
Novomatic Sports Betting Solutions – software for bookmakers and sports betting. The toolkit allows for easy business management (from marketing research to sports betting equipment configuration).
Novomatic Lottery Solutions – solutions for lotteries and lottery systems. This product also provides convenient management, audit tools and necessary business operations.
History of Novomatic
Novomatic was founded in 1980 by Austrian professor Johann F. Graf. In 1985, the company introduced the first dual-screen terminals. By 1989, the company was active in markets throughout Europe.
The Admiral Sportwetten brand was founded in 1991. The company is engaged in sports betting.
In 1995, Novomatic developed multi-game devices and launched cabinets with a set of multiple games, which also influenced the slot machine market.
The Coolfire platform was developed in 1997. The first multi-game rooms and electronic roulette were created on its basis.
The year 2000 was marked by the founding of Admiral Casinos & Entertainment AG in Switzerland. Advanced Technology Systems SA was also established in Poland.
From this time onwards, a policy of acquiring companies began to be implemented. Companies such as terminal manufacturer Löwen Entertainment GmbH, the English studio Astra Games Ltd. and many others were purchased.
Löwen Entertainment GmbH launched the Novo Line platform in 2006.
In 2010, Novomatic entered the online market. The group bought the Greentube Group. The same year marked the entry into the regulated market of Italy.
2013 was the year of entering the markets of the Netherlands and Romania, and in 2014 – Israel, the USA, Costa Rica, Honduras, Guatemala, Spain, Tunisia and France.
Novomatic Company Structure
The common name for all companies in the group is Novomatic Group. This “first level” consists of the following organizations:
Ace Casino Holding AG is a casino operator in Switzerland;
Casino Mendriso, Casino Locarno, Casino Bad Ragaz – also Swiss casinos;
Gryphon Invest AG is a financial company founded in 1988;
European Data Project sro is a Czech company engaged in financial and investment analysis;
ATSI SA Advanced Technology Systems International is a Polish developer of multimedia technologies;
Novo Invest GmbH.
The latter is the largest group of companies, which, among other things, develops games and all products of the Novomatic Group. It is subordinate to the NOVOMATIC AG Group. It includes the following companies:
NOVOMATIC AG;
NOVOMATIC Gaming Industries GmbH – Austrian distributor;
ADMIRAL Casinos & Entertainment AG is an Austrian casino operator;
ADMIRAL Sportwetten GmbH – Austrian sports betting bookmaker;
Casinos Austria AG is an Austrian casino operator;
Österreichische Lotterien GmbH is an Austrian lottery operator;
NOVOMATIC Lottery Solutions GmbH is an Austrian developer of platforms, electronic lotteries and lottery terminals;
Greentube Internet Entertainment Solutions GmbH is an Austrian developer and distributor of online and mobile casino games and slot machines. It also deals with software for server terminals;
LÖWEN Entertainment GmbH is a German manufacturer and distributor of terminals;
Crown Technologies GmbH is a German manufacturer and distributor of terminals;
Extra Games Entertainment GmbH is a German operator of gaming halls;
Spielbank Berlin Gustav Jaenecke GmbH & Co. KG is a German casino operator;
NOVOMATIC Italia SpA – Italian distributor;
Allstar SrI is an Italian operator of gaming halls;
Astra Games Ltd. is a UK-based games manufacturer and distributor;
Bell-Fruit Group Ltd. is a UK-based game developer;
Gamestec Leisure Ltd. – UK distributor;
Luxury Leisure Ultd. is a UK-based gaming hall operator;
Playnation Ltd. is a UK-based gaming hall operator;
Talarius Ltd. is a UK-based gaming hall operator;
Alfor SIA is a Latvian operator of gaming halls;
NOVOMATIC Netherlands BV – Dutch manufacturer and distributor;
NOVOMATIC Gaming Spain SA – Spanish manufacturer and distributor;
Admiral Operations Spain SL is a Spanish operator of gaming halls;
GiGames SL is a Spanish manufacturer and distributor;
NOVOMATIC Americas Holdings Inc. is the American distributor.
It is necessary to consider separately Greentube Internet Entertainment Solutions GmbH and the production of slot machines, casino games and other applications. The following Novomatic Group companies are engaged in the development of games themselves:
Apex is a Hungarian developer of online and mobile slot machines;
Astra Games is an English studio founded in 1992. It develops slot machines and merged with Novomatic in 2004;
DWG;
Eurocoin is a Dutch studio focusing on the Eastern European and CIS markets;
Greentube;
Novomatic;
Novomatic UK;
Octavian is an Italian game developer;
Slot Studios;
StakeLogic is a Dutch game developer.
Also working together with Greentube are subsidiaries: Funstage Spielewebseiten Betriebsges.mbH, Cervo Media GmbH, Platogo, BlueBat Games, AbZorba Games. All of them are engaged in the development of slot machines, casino games, lotteries and bingo, poker and other gambling games for the online and mobile market.
Novomatic Management
The position of CEO and Chairman of the Board of Directors has been held by Harald Neumann (Chairman of the Executive Board, CEO) since October 2014. Other key figures include:
Ryszard Presch – Deputy Chairman of the Executive Board, COO;
Thomas Graf – CTO;
Dr. Christian Widhalm – CIO;
Peter Stein – CFO.
Johann Fischer Graf remains the company's founder.
Novomatic Company Strategy
According to the company itself on its official website, its strategy will focus on expanding its market position. Novomatic, while maintaining its work with the European market, will pay more attention to South America, the USA, Australia and Asia. The acquisition of a major stake in the Australian company Ainsworth Game Technology in 2017, for example, allows it to enter the market of this continent.
The company also continues to develop as a technology provider. Novomatic Group signed a five-year contract with the Greek lottery company OPAP. It is the fifth largest lottery company in Europe. Since 2018, Novomatic has been providing it with a multi-channel platform for all games.
As of 2017, the manufacturer's products can be found in land-based and online casinos around the world.
Conclusion
The Novomatic Group of Companies maintains its leadership in terms of product volumes on the European market and continues to develop in other important regions – Australia, Asia, America. The company mainly focuses on land-based casinos, supplying a wide range of games, software solutions and technologies.
Due to its relatively late entry into the online market, Novomatic does not boast the most colorful or original slots. Slot machines are often quite simple, with a minimum of bonuses. However, users continue to appreciate Novomatic slots precisely because of their simplicity and high chances of winning prizes.
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