Copyright on PHOTO/VIDEO/TEXT for publication and commercial use

Sports are big business.
It accounts for over 3 percent of global trade. Enormous profits are generated not only by the sale of broadcast rights, especially for major sporting events such as the Olympic Games and the World Cup, but also by the commercialization of the image rights of famous teams and athletes.

Access to the services of an individual for the following purposes: video recording, television broadcasting (live and recorded), broadcasting (live and recorded), audio recording; the creation of films, video and electronic images (including, but not limited to, the production of computer animation); photography; public appearances; product endorsement and advertising in any media; and the right to use the individual's name, likeness, signature, biography and achievements (including copyright and other intellectual property rights) for advertising or commercial purposes, including, but not limited to, the actual or simulated image of the individual, his or her voice, photographs, performances, personal characteristics and other characteristic features.



In the UK these are image rights, in continental Europe they are personality rights, and in the US they are publicity rights.

If you want to take photos from the media

When using someone else's photographs, you must always obtain the author's written consent. Sometimes, courts will accept emails and even social media messages as a substitute for a copyright agreement, but in such cases, the agreement must be as specific as possible:

* ask the author for permission to publish the photo on your website;
* send a screenshot of the photo you are interested in, so that it is clear exactly which photo you are talking about;
* state that use is free;
* Discuss the usage period: by default it is five years, after which the photo, video or text will have to be deleted.

Any work posted online always has an author, and the author has rights. To publish a photo, you need to find the author and obtain their permission to use the work. If you can't find the author, it's best to simply choose a different photo—there are many free stock photo sites (e.g., Pixabay, Unsplash).

If you want to take the text from the media

News itself (i.e., a message of a purely informational nature, such as a TV program guide, transportation schedule, and the like) is not subject to copyright (Article 1259 of the Civil Code of the Russian Federation). However, if, in addition to reporting on an event, the text contains a creative component (interviews with participants, a fictional description, an analytical report), such material is considered subject to copyright, and it cannot be used without the consent of the author or copyright holder.

When reprinting texts, you must:

* when quoting no more than 30% of the material, simply provide a link to the ASI website;
* When quoting more than 30% of the material, please send a notification letter to the editorial office and provide a link to the material used in the original source.

In any case, you may cite any works, but only to the extent justified by the purpose of the citation (scientific, polemical, critical, informational, educational). You must also indicate the author and source of the citation.

Can I publish a photo of a person?

Any use of a person’s image (photo, video or portrait) is permitted only with his or her consent (Article 152.1 of the Civil Code of the Russian Federation “Protection of a Citizen’s Image”).
If you publish a photograph without permission, the person in the photo may sue you. If the court finds the image's copyright infringed, it may order you to remove the photograph and pay compensation for moral damages (the average compensation in such cases is 10,000 rubles).

Taking a photograph in itself doesn't violate a person's right to their image—it's the publication or any other public use of the photograph that constitutes a violation. You can't simply post a person's photo on your website or social media.

Before publishing an image, you must obtain the consent of the person depicted in the photograph, in written, oral or tacit form.

"Tacit" consent is when the subject knew they were being filmed, didn't object, and even looked into the lens, but was later dissatisfied with the publication of the photos. In this case, proof of their "tacit" consent can include correspondence in which you arranged the meeting, a photo essay, an audio recording of your conversation, and any other evidence that the subject consented to being filmed, meaning they understood that the filming was being done for a reason and that the photos would be used in the story.

What is not subject to copyright

Popular exceptions:

* If several people are captured in a photograph during a public event, such photographs may be published without anyone's consent to illustrate the event.

*Paid posing. If a person has received money for a photo shoot, their consent for publication is not required. This typically applies to advertising or modeling shoots.

Surprised! It's generally illegal to publish photos of other people anywhere...